Last weekend was a battle of the codes for social media engagement during the biggest games of the year.

AFL: Along with Twitter, Facebook and Instagram being active, the AFL partnered with Snapchat to record the day with an official Snapchat Story, available to nearly 100 million daily active users for a 24-hour period.  This medium allowed the sport to expose itself to Snapchat users worldwide who had little to no exposure to game.

NRL: The NRL opted for a more traditional social media strategy with Facebook, Twitter and Instagram all active during the game.  With such an exciting game, it can be anticipated engagement would have been high, however it is doubtful reach would have been the same as the AFL Snapchat story.