This season of the Big Bash League is the first year Zooper Dooper have become a sponsor of the series, presenting a perfectly timed opportunity to reach a wide audience. Zooper Dooper have curated an arrangement of match-day signage, including umpires shirts and boundary ropes.
The opportunity to sponsor such an event is perfectly timed for Zooper Dooper as the series begins in December and concludes in January. Zooper Dooper struggle to achieve top-of-mind awareness due to the seasonal nature of their products. However with a low price point, they are accessible to all. The games are affordable to attend resulting in sell out crowds and wide television audiences, and consequently wide reach of the sponsorship.
Such sponsorship is exceptional in raising awareness, especially when coupled with in-store promotions. Zooper Dooper have done this exceptionally well with specialty Big Bash packaging in Coles and Zooper Dooper holders in Woolworths, along with in-store displays and price promotions. These increase the purchase propensity as the consumer finds it easier to recognise the brand in-store.