Social Media Consultant

The Curious Cat has recently expanded to include Social Media Consultancy Services.  Please contact Courtney (courtney@thecuriouscatblog.com) if you are interested in expanding you business into the digital world, need advice on managing your Facebook page or want to know  more about social media advertising!

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A visit to Google HQ Sydney

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Do you remember my Google Student Ambassador application video? Well I was accepted into the Ambassador program and that meant spending 2 days at Google HQ Sydney for the GSA Summit last week! Being a Google Student Ambassador means representing the Google brand at UniSA for the rest of the year. The Summit was a fabulous opportunity to learn about Google products and network with other Ambassadors and Googlers alike.

The summit included seminars on specific products, Q&A with tech and non-tech Googlers, opportunities to talk with previous Ambassadors who are currently working at Google, presentation skills workshop and learning what it means to be ‘Googly’. While at Google we lived like a Googler, including eating from the Google café’s and too much swag! Other activities we participated in included tours of the office, cooking competitions and teamwork competitions and a boat cruise on Sydney Harbor.

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A Week In Review…

Last week I participated in a week of work experience at Jamshop and attended the SouthStart conference on Thursday afternoon.

Jamshop is an advertising agency in Adelaide who focuses on helping clients attract and/or retain customers. During my week at Jamshop I attended editing sessions and interviewed staff members, along with being fortunate to attend client meetings. Under the supervision of Kate, I was given the opportunity to write briefs. This was a fabulous experience as I was able to do ‘real’ work and see how an advertising agency operates from within. Kate was a fantastic mentor for the week and everyone at Jamshop was inviting and friendly. They were a pleasure to work with and I’d relish any opportunity to work with them again.

SouthStart is a conference for Australiasia’s hottest startups, innovators, world-class speakers and investors. I was fortunate to listen to (and meet with) Shannon Poulton and Adam Ferrier talk about changing behavior through advertising. Shannon is approaching the launch of a new venture, Good Thnx, which will attempt to change the way people say ‘thank you’.  I’m hoping to keep in touch with Shannon during the launch of Good Thnx.

These experiences have been beneficial from two perspectives.   Jamshop gave me an insight in the ‘real marketing world’ and the processes and departments within an advertising agency. SouthStart gave me another perspective to advertising, startups and entreprenureship. I hope to keep in contact with Jamshop, Adam and Shannon and hopefully gain more experience in the Advertising industry in the near future.

Stay curious 🙂

2015 Google Student Ambassador Program

As some of you may know, in 2013 I was involved in Google AdCamp and the Google Student Ambassador program in Sydney, Australia. I have once again applied for the Google Student Ambassador program this year and this was the video I submitted as part of my application.

If you are interested, applications close tomorrow so head over here if you are interested in applying.

Stay Curious 🙂

I’m Back!

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This is more of a personal update than a marketing post as I realise there as been a drought on marketing posts lately!

I have recently concluded my 3rd year of my double degree in Law/Management (Marketing) representing 60% of my degree is completed and another year of law school done!  I have also finished a four (4) month contract at the University of South Australia working on recruitment advertising.  My achievements in this position include being responsible for the first appointment at the University utilising LinkedIn.  This has been a fabulous experience in which I leant a lot and developed personally and professionally.  I welcomed in 2014 with an internship in Beijing, without a doubt the highlight of my year.  The year continued with three (3) months work in the digital team at Adelaide City Council, a marketing plan for the YMCA Aquadome and initiating The Curious Cat.

2014 was a massive year and 2015 is shaping up to be bigger and better.  2015 will be the year I complete the Marketing component of my double degree.  I have work experience lined up with JamShop in February along with a few other exciting projects in the pipeline. I will be sure to keep you updated!

I look forward to having you follow my journey though 2015. Hope you had a wonderful Christmas and 2015 allows you to achieve your hopes and dreams.

Stay Curious…The Curious Cat…Courtney x

Curiosity Won’t Kill The Curious Cat

The Curious Cat is a professional blog developed by Courtney Garfoot, a third year Laws/Management (Marketing) student at the University of South Australia.  The aim is to deconstruct advertising campaigns along with develop hypothetical campaigns for concept products.  I hope you enjoy my insight into the marketing landscape whilst following my journey from university into the Marketing industry.

Stay Curious 🙂