Willi Footwear launched the Boomerang Plug on Indiegogo on the 22nd July. Willi are a Brisbane based Footwear Company, specialising in the iconic Australian footwear we know as ‘thongs’. Indiegogo is the largest global fundraising site for concept products. In the first hour, the Boomerang Plug raised $10 000 and within 24 hours, the company hit 45% of its fundraising target. The product aims to prevent ‘blowouts’. The Boomerang Plug is a new design of thong that preventing the straps coming away from the base, a problem all Aussies have experienced at one time or another.
So far the product has been designed, developed, tested and awarded patents in multiple countries around the world. Continue reading
When Virgin Mobile joined with OzHarvest, instafood turned into real meals. What we are talking about here is Virgin Mobile’s ‘Making Mobile Better’ campaign, which in its first phase launched #mealforameal. OzHarvest is a non-denominational charity whose mission it is to rescue food that would otherwise be discarded. The excess food is distributed to charities supporting the vulnerable in Australia’s major cities. For every photo of a meal posted on social media with the #mealforameal, Virgin Mobile will donate the funds for OzHarvest to provide a meal for someone in need. The initiative was launched on the 14th June this year and to date, Virgin Mobile have donated the funds for over 33, 000 meals. The aim is to provide funds for over 40, 000 meals for Australians in need.
One Green Bean, the PR company behind Virgin Mobile, are the catalysts for this idea. Continue reading
Always, an American based feminine hygiene company owned by Proctor & Gamble (P&G) launched #likeagirl on the 27th
June 2014, a social media catalyst. In its first 10 days, the viral sensation registered 30 million views on YouTube and since its launch, has been shared almost 55 000 times worldwide across a variety of social media channels. Continue reading