FitBit have done the ultimate in non-targeted advertising with this advertisement, as seen on television and YouTube. Through not targeting FitBit products to a particular audience, or even advertising a particular product, they are emphasizing the brand is for anyone. In turn, this widens the awareness of the brand across multiple demographics, broadens the target audience and expands sales. It is encouraging to see brands transitioning away from tradition ‘target marketing’ and moving towards mass marketing.
FitBit should also be commended on the simplicity of the advertisement. With a relatively simple idea, a large audience is captivated and intrigued in what this product actually does. One will only hope subsequent marketing on the same medium will provide an explanation of the product.
It is stating the obvious to say social media has been on the rise in recent times however, still not all brands are utilizing social media efficiently. This week, Mashable reported on LY Lawyers exploring Facebook advertising to target first-time drug offenders who have been charged at music events. Numerous sites have reported on this advertising behavior including Sydney Morning Herald, vice.com and Weekend Sunrise regarding the ethical nature of this advertising. The advertisement in question depicted a person cutting lines of white powder and reads: ‘Busted with possession or supply of drugs at Field Day? Call Sydney’s best drug lawyers!’, featured as a sponsored post on Facebook.
As some of you may know, in 2013 I was involved in Google AdCamp and the Google Student Ambassador program in Sydney, Australia. I have once again applied for the Google Student Ambassador program this year and this was the video I submitted as part of my application.
If you are interested, applications close tomorrow so head over here if you are interested in applying.
Stay Curious 🙂
This is more of a personal update than a marketing post as I realise there as been a drought on marketing posts lately!
I have recently concluded my 3rd year of my double degree in Law/Management (Marketing) representing 60% of my degree is completed and another year of law school done! I have also finished a four (4) month contract at the University of South Australia working on recruitment advertising. My achievements in this position include being responsible for the first appointment at the University utilising LinkedIn. This has been a fabulous experience in which I leant a lot and developed personally and professionally. I welcomed in 2014 with an internship in Beijing, without a doubt the highlight of my year. The year continued with three (3) months work in the digital team at Adelaide City Council, a marketing plan for the YMCA Aquadome and initiating The Curious Cat.
2014 was a massive year and 2015 is shaping up to be bigger and better. 2015 will be the year I complete the Marketing component of my double degree. I have work experience lined up with JamShop in February along with a few other exciting projects in the pipeline. I will be sure to keep you updated!
I look forward to having you follow my journey though 2015. Hope you had a wonderful Christmas and 2015 allows you to achieve your hopes and dreams.
Stay Curious…The Curious Cat…Courtney x